Research update

Fighting Fire with Fire: The Implications of (Not) Going Negative in a Multiparty Election Campaign

"Sunny ways, my friends, sunny ways."

Trudeau believed that the positive tone of his campaign was a key factor for helping him win the last election. This positive tone was in stark contrast to the generally negative tone that Harper's Team took during the previous elections.  Which strategy, Harper's or Trudeau's, was more effective at winning votes?