In times past when the government had a really big deal to announce, or an item of long-anticipated legislation, it would pull out all the stops. Parliament would be primed. The prime minister would beam proudly while the sponsoring minister(s) explained in lavish terms how the new measure would dramatically improve the lives of ordinary Canadians, enhance democracy and make the nation stronger, safer and more prosperous. Then cabinet members would fan out across the land to deliver the glad tidings.
Hype like that.