Below is an excellent guest post on knowledge mobilization from Dr. Erin Tolley, Assistant Professor in the Department of Political Science at the University of Toronto, Mississauga. It provides some very practical and timely advice for those of us filling in the knowledge mobilization section of our SSHRC grants!
A few weeks ago, Chris Alcantara wrote a great post about knowledge mobilization and the communication of research results to non-academic audiences. In his post and the comments that followed, Chris raised a number of questions about how best to facilitate knowledge transfer and asked, in particular, if we need a “rethink” of traditional modes of communicating research results.
I would come down firmly on the side of yes, particularly if your aim is to engage government decision-makers and policy analysts. This is true now more than ever, with austerity measures pinching bureaucrats’ time, and budgets for training and travel having been all but gutted. Whereas many government departments once maintained their own in-house libraries, these have largely been shuttered leaving policy analysts without any reference support and no access to the scholarly books and gated journals to which most academics direct their publishing efforts. With luck, an enterprising policy analyst might be able to direct some government resources toward the purchase of policy-relevant research publications, but this is rare. Even rarer would be the opportunity to attend a conference outside the bounds of the National Capital Region to hear academics present their research. That said, in the mid-level of the public service, there are increasing levels of education. Most new policy analysts now have at least a Master’s degree, and many have PhDs. Given this, there is an appetite for research, in addition to the skills and qualifications to understand and apply those insights.
This is not, then, a matter of “dumbing down” but rather of communicating the findings in ways that speak to the target audience. Long discussions about the theoretical framework or the extant literature will not interest most policy analysts. Too much methodological detail will bore or distract. No tables of regression coefficients! No p-values! Tell your audience which parts of your research are significant and really matter. If they would like more details, they will ask.
What will interest this audience most is the policy relevance and implications of your research. What do your findings tell policy-makers about their policy area? Where are the policy gaps? What are the most fruitful areas for action? (Hint: this should be something other than “More research is needed”).
To do this effectively, you need to know your audience. Read the legislation or policies that are most relevant to your field of study. Consult recent Standing Committee reports or other parliamentary publications. Take a look at the media releases from the government departments most centrally connected to your work. Read the department’s most recent Report on Plans and Priorities. Search the Government Employee Directory (GEDS) for the names of policy analysts who work in your field. Contact them. Talk to them. Ask them questions about what they do. Use this to inform your research.
When you communicate your results, remember the constraints that policy analysts face: limited dedicated reading time, tight deadlines, and a need for concise communication. Can you put your results into a “2-pager” that gives a brief synopsis of your work, your main findings and their policy relevance? CERIS has an excellent template. Include your email address. Send it to policy analysts working in your field. Post it on your personal webpage or in any other “Googleable” format. Write an op-ed about your work. Maintain a social media presence.
Contact one of your policy contacts and ask if they would be interested in having you present your work to their colleagues. Most departments have a “Brown Bag” lunch series, and they’re generally quite happy to host researchers with relevant new findings. Make the most of these opportunities when they arise. Don’t present a conference paper; policy analysts prefer PowerPoint or a handout. Provide it in advance. Make contacts once you’re there. Follow-up with them. And don’t ask—even jokingly—if they will give you money for your research. You can save that for the second date.
Erin Tolley is an assistant professor of Political Science at the University of Toronto. Prior to pursing doctoral studies, she worked for nearly a decade in the federal government.